From the site of his new book Elvis Straight Up Diamond Joe talks about the first of MANY Elvis books...the infamous Elvis What Happened?
Weeks prior to Elvis's death in August of 1977, a paperback book titled Elvis: What Happened? was released by Random House publishers. It was authored by a tabloid journalist named Steve Dunleavy based on interviews with former fellow "Memphis Mafia" members Red West, his younger cousin Sonny West and one of Elvis's karate instructors, Dave Hebler. The three bodyguards were unceremoniously fired in mid-1976, but instead of lying low until the situation resolved itself, they made a terrible, drastic decision that shattered Elvis's world and created the greatest devastating upheaval in his personal life since the passing of his beloved mother.
The book would become a blockbuster, one of the best-selling paperbacks of all time. It's timing couldn't have been better, or worse, depending on which end of the gun barrel you were on.
Red West and Elvis were very, very close. They were from the same part of Memphis and went to the same school together. The incident that cemented them forever happened during their days at Humes High School, when Red thwarted a group of bullies from beating up on Elvis. From then on, they were thick as thieves. Red eventually took on the role of protecting Elvis with his life until the day they parted company, over twenty years later. Red was there from the beginning, his sincerity proven by the fact that he befriended Elvis long before he was a star. Red was one of the few of us who knew his mother, Gladys. Elvis and Red were very tight. There's no question about it. In a way, they were brothers. They loved each other like brothers, and on more than one occasion, they clashed like brothers.
Personally, I had no problem with Red. In those days we all basically put aside whatever personality differences we may have had with one another for the sake of getting along and enjoying the exclusive bond we shared as members of Elvis's entourage. Actually, Red had some showbiz talents of his own. At the time he was gaining exposure as a stuntman, actor, and later, acting coach (He eventually opened his own school.), a field he has excelled in over the years. Red was also an unlikely but very apt songwriter. He wrote some very fine tunes that Elvis recorded including "If You Think I Don't Need You", "Separate Ways", "If Every Day Was Like Christmas" and "Seeing Is Believing". Red was somewhat of a paradox; tough as nails but with the heart of a poet. To the outside world, he was tough. But he had to be in order to shoulder the responsibilities he had to shoulder for Elvis. And let's face it, if he hadn't kicked the hell out of those bullies that day at Humes, he might never have bonded with Elvis the way he had in the first place! Overall, I would say Red was a good guy during the years I worked with him, despite his short fuse.
The first time I became aware of this "short fuse" of his was the day I met him in Bad Nauheim, Germany, near where Elvis and I were stationed in the Army. Elvis flew him over from Memphis to be around and have fun with during his time off duty. I was sitting at a table in the local pub talking with some of my fellow servicemen when all of a sudden this fight breaks out behind me. Before I knew what was happening, Red West is beatin' the hell out of some guy at the bar. To this day, I don't know what that poor guy said or did, but Red knocked the hell out of him!
Perhaps it was an omen. Red eventually had to return home to Memphis. One of the factors being because the Army was giving him hell about the skirmishes he was having with the locals. Ironically, history would repeat itself about eighteen years later when Elvis's father, Vernon, actually fired Red and his cousin, Sonny, claiming it was because of some costly lawsuits leveled against Elvis that involved fights they had instigated.
Now, every one of us who had ever worked for Elvis had been fired at least once. It was something that was inevitable if you were around him for any period of time. But we also knew, one way or the other, sooner or later you would be asked to come back. So for the life of me I could never understand, until this day, why Red and Sonny turned against Elvis the way they did. Scorned, they retaliated by aligning themselves with a sensationalist writer and began work on an explosive "tell all" expose of Elvis's personal life, his faults, bad habits and temper tantrums. To be fair, they also covered a lot of the good times as well: Elvis's generosity, his immense talent, his love affair with his fans, etc. The main purpose of the book however, was to return fire and blow the lid off the Presley myth. But why was this even happening? Didn't they realize their being fired was likely only temporary? They were let go in July of 1976, and within six months we were reading sample chapters of this book eventually known as Elvis, What Happened?
Well, I'll tell you "what happened". As Elvis poured over the pages, reading the most salacious things he could ever imagine anyone saying about him, he became ashen. He was devastated. He was convinced this book would destroy his whole life. And in a way, I really believe it did.
After the contents of that book were revealed to Elvis, I believe a large part of his spirit just gave up. He lost his will to fight. Onstage, he was always singing the lyric, "Lord, this time you gave me a mountain...I may never climb." Although I never voiced my fears to a soul at the time, inside, I had a terrible feeling this might be that mountain...