Elvis Las Vegas "Hilton" no more!: The Las Vegas Hilton confirmed Thursday its new name beginning next month will be the LVH — Las Vegas Hotel & Casino.
For undisclosed reasons, the Las Vegas Hilton is losing its rights to use its longtime name from trademark owner Hilton Worldwide. Confirmation of the name change, effective Jan. 3, came in via the property website,"Same fame. New name."
It was in July/August 1969 that Elvis truly became synonymous with Las Vegas when he started his return to live performances at the then-named International Hotel. In one 29-day period Elvis entertained 101,509 guests, bringing in $1.5 million in ticket sales.
The hotel became the Hilton in 1971 and over the years more people saw Elvis perform there than anywhere else in the world.
In the course of his 800-plus performances in Vegas, Elvis sold $43.7 million in show tickets, about $300 million in 2011 dollars. The 2,950-room Hotel is now controlled by billionaire Thomas Barrack’s LA company Colony Capital LLC.