Elvis - A Lighted Candle

[Rainbow Light]

ELVIS APPEAL IS TIMELESS SAYS NEW EPE MARKETER
News added - 04/10/06
So says entertainment marketing veteran Paul Jankowski, who has returned to his hometown of Memphis as
Elvis Presley Enterprises' first chief marketing officer.

"The state of the brand is very, very healthy, with a great opportunity to grow," said Jankowski, 40, who will
oversee all aspects of global brand development. "If you look at some of the recent (corporate advertising)
campaigns, there's proof of that statement."

Consider the new national campaign for the Honda CR-V, featuring a remixed version of the King's "Burning
Love."

"The Honda commercial is a great example: That skews very young," said Jankowski, who was president of
Access Marketing Services, a Nashville-based company providing brand development in corporate, sports
and entertainment business.

He said more national ad campaigns with "very well-known brands" will utilize Elvis in 2007.

It's all about expanding the Elvis base beyond the older fans who grew up buying his records and attending
his shows.

Jankowski, a graduate of Christian Brothers High School and the University of Tennessee, previously worked
in media mogul Robert F.X. Sillerman's organization. In 2004, Sillerman paid $100 million for an 85 percent
stake in Elvis Presley Enterprises.

During his career, Jankowski has created promotions for such performers as Tom Petty, Elton John, B.B.
King, Tim McGraw and Nelly.

Now his focus is all things Elvis. On that subject, Jankowski said he wants to make the connection between
Elvis and "the doors he blew off," and today's relationship between pop and hip-hop.

Jankowski is based in Memphis and reports to CEO and president Jack Soden.

"The Elvis business continues to grow and thrive," Soden said in a statement, "and now that EPE is part of
(Sillerman's) CKX family, the opportunities have multiplied. Paul's extensive experience in many different
areas makes him uniquely qualified for our company, and a good fit with our current stellar marketing, sales
and communications team."

EPE already had a marketing department, but the CMO position is new.

[Amanda Viola]

Well, well, well...

Of course it's good news the fact that Elvis will be around bigger and bigger. But, it's so strange to hear about him as a marketing product...

[Blue Moon]

Amanda,

Exactly my thoughts as well!

I am glad to see that EPE is trying to reach the younger generation, so that they will be aware of Elvis and have the opportunity to enjoy his music. But Elvis does seem here more like a product than person. I understand that Mr. Jankowski's job is that of a marketer, but I do hope he does not loose sight of Elvis the man.

[Amanda Viola]

but I do hope he does not loose sight of Elvis the man.

As it happens that at this point of the night (11 p.m. sharp) I'm tired and a little wild, I dare to do a prediction:

I think that very soon, we'll see a spiritual side of Elvis being presented by EPE. Just wait and see.

[Rainbow Light]

That would be very good and a start, I believe, for EPE to want to have copies of Wanda's book down in the stores at Graceland that reflects more of the spiritual side of Elvis.

Indeed, who knows, watch this space! ....

I agree by the way: do not care for the idea at all of Elvis viewed as a "marketing product", just sounds like all this guy's keen to push Elvis as is of that purely as a commodity, remind you of a certain carnival originating manager at all?!!

[Amanda Viola]

Well, back then Col. Parker did not have a whole Circle of Blue Roses' energy, projecting the intention that Elvis would be known truly and completely.

It makes a difference!

[Rainbow Light]